can anyone please clarify that when microsoft/intel sells its stuff to end consumers like us then in which category does it fall? It is not a B2B brand then. If that is the case in which category should we categorize them?
eagerly waiting for your reply
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This is not a B2B category since the product is being sold to the end consumer.
All products that are sold to the end consumer come under the B2C category.
Wherever the product is sold to a consumer who in turn either enhances the product or sells it further as it is, the sale is termed as b2b. Only when it reaches the end consumer, who actually either uses/consumes the product. it is termed as b2c.
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