I am planning to run a trade scheme for fmcg prodct. So, I would like to get idea on any innovative scheming structure if you have applied or if you know, so that though the scheme is designed in low budget still remains very attractive for the retail or wholesale trade of the FMCG industry.
Detail of any innivative scheme run by you would also help me in designing my input.
21st March 2011 From India , Delhi
Please specify the product for me give my suggestion.Normally Quantity Purchase Scheme (QPS) for a fixed duration say ... for a quarter should attract trade and will also help in roping in the participants for a longer duration in the scheme. The purchase made is recorded in a card a copy of the same is maintained at the participant's level also for party to keep their of achievement . To bring in more consistency in sales participants beating monthly target and also the quarter's target should be given additional incentive.
I can input more once I know the product want to sell ...............
26th March 2011 From India , Pune
Thanks Sanjeev,
I have already implemented the normal QPS where additional discount was given on achievement of the target, now i am planning for more innovative ideas, which will lure the retail trade and increase participation. The product in which I am planning the scheme is biscuits and chips.
27th March 2011 From India , Delhi
Hi, Am a mba student, recently doing a project in sales and distribution for ITC ltd. I just happen to see your post regarding loyalty schemes for retailers. I was wondering if you could suggest me something as am suppose to formulate a loyalty retail scheme for bingo. Its pitted against Fritolays hence the scheme should be a powerful one. Thanks. do let me know if you have any suggestions
29th April 2012 From India , Mumbai
it will entirely depend on your budget and profile of the your retailers and the region they belong to. Study your retailer and distributor profile normally they are interested in foreign or domestic tours.
We had implemented foreign tours for completion of budget and it worked well with us.
10th September 2013 From India, Mumbai
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