Acme Events India - Brand Promotions | BTL Activations | Product sampling | Acme BTL. Official partner of IPL Kingfisher Activations across 50+ cities. IPO form distributor for Future Group across 175 outlets of Big Baazar, Ezone, Pantaloons, etc. India's Leading Destination Event Management Company 2011. [Nominated by World Travel Awards - The Oscars of the travel industry as India's best company] headquartered in Bangalore and providing services across India.
Promotion is an intricate part of market mix. Marketing mix includes product, price,place/distribution and promotion (4 Ps). The activities of the first three Ps -- product planning, pricing, and distribution -- are performed mainly within the firm or between the firm and its marketing partners. With promotional activities, a firm communicates directly with potential customers.
All the promotional activities must be integrated to deliver a consistent and positive message. A multi-media promotion campaign is usually more effective than any promotional activity alone. For example, if a company is launching a new product or program, it can contact the media to get free press and then run an advertisement offering information, combined with offering sales promotion, direct marketing by mail or phone, and product demonstration or a visit by sales people.
In developing a promotion program, a company must first determine the target audience, the most important objectives, and a promotion budget and then design the promotion activities accordingly. Promotional objectives can include providing product information, stimulating demand, increasing store traffic, differentiating products, building a brand image, reminding current customers about product benefits, countering competitors’ offers, responding to the news, smoothing out seasonal demand fluctuation, and improving customer relationships.
Promotion must be integrated into a firm’s strategic planning because all elements of the market mix -- product, price, place, and promotion -- must be coordinated in order for a promotion program to be successful.
Promotion is an attempt to influence. Promotional activities are designed to inform,persuade, or remind the market of the firm and its products and ultimately to influence consumers’ feelings, beliefs, and behavior. A successful promotion program should include all the communication tools that can deliver a message to a target audience.
Promotions can be in the form of Product Sampling, Product Counter Sales, Banners holding boys, Apartment promotions, RWA promotions, Supermarket promotions, Mall promotions, Road shows, Kiosk activities, College and school activation programs, Pub activities, sport related activations, IT / Corporate park promotions, Canter services, rural marketing, direct marketing, lead generation programs, focused group promotions, customer loyalty programs, direct contact programs, In-Shop promotions etc
For all promotion related support, contact Acme Events India a leading company dealing in promotions and events.
Corporate Events / Product Launches: Revolving stage, Rotating stage, Hydraulic stage, Curtain opening, Glass breaking, Ball breaking and many more forms of innovative launches.
Seminars / Conferences / Audience Generation: E-Invites, Tele-calling , Invitation distribution, Hostesses, Help desk, Stage, Backdrop, Logistics & Set-up, Sound & Light, Screen projectors, Masking, Compare, Laptops, Plasma / Lcds, and much more
Annual day Celebrations: Logistics, Travel & Venue options, Internal performance, Choreographers for dance & fashion show, Emcee, DJ, Fire eaters, Celebrity performance, F&B, Flame bar tenders, Dance troop, Live band , Performers, etc.
Themes like Carnival (day long event with fun fair stall games, carnival atmosphere, light food, followed with evening entertainments etc)
Theme Events & Décor: We conceptualize themes for events. Common themes are Indian themes: Rajasthani, South Indian, One India, Unity in diversity etc,
Themes on Motivation: Goal, War , Formula 1 etc,
Themes on Entertainment: Carnival, Halloween, Pirates, Hollybood, Bollywood etc,
We customize themes based on client requirements.
Team Building / Corporate Day outs / Picnics: Day long / Overnight activities, recreations , Venue options, Logistics, F& B, Adventure sports, Trekking, Team building activities, Water rafting , Mountain climbing, Group activities, Group games etc.
CRM Events: Customer Relationship Management events are best way to give incentives to your customers for achieving success with their constant support & trust. It also helps retaining customers by motivating, sharing success & thanking them for their contributions.
Artist / Celebrity Management: Celebrity singers, Actors, Actresses, TV Personalities, Celebrity Anchors, Popular Bands, Rock Bands, Ghazal Singers, Punjabi Dance troupes, Bollywood dance troupes, Laughter challenge comedians, Indian Idol, Standup Comedians.
Infrastructure, Sound & Light (AV): Stage, Barricading, Entry / Exit Gates, VIP security, Sofas, Banquet Chairs, Plastic Chairs, Shamiyana, Super Structure, Hanger ( Dome structure ), Air conditioned halls, Podiums, Cloth Walls / Masking, Roundtables 6ft dia / 8 ft dia, Rectangular tables 6 ft x 3 ft, Canopies, Tents, Water fountains, Water dispensers, Alloy truss, Thermocoal sets, Decorative display items, Sound & Light , Light Alloy Truss, Flying Sound, DJ , High Lumens Projectors, Screens, Screen Wooden Structure, Truss, Lcd, Plasmas, Laptops, Lasers, Moving Heads, Scanners, Gobos, Followspots, Smoke Machines, Parcans, flex stages, confetti blasts etc.
Factory / Facility Inaugurations: Delegate management, Chopper on rent, Invitation management of guests, Branding on the roads, Entry gates, floral decor, Ribbon cutting,
Facility visit, Rollout, Air condition superstructure hall set-up with separate f & b set-up, Chairs, Stage, Sound & light, Hostesses for guest welcome, Screen & projectors, LCD TV’s & Plasmas TVs, Press conference set-up, Truss for light, stall set-ups, Drapes, Decor, Foundation unveiling ceremony etc.
ATL, BTL & Brand promotions: Product Sampling, Product Counter Sales, Banners holding boys, Apartment promotions, RWA promotions, Supermarket promotions, Mall promotions, Road shows, Kiosk activities, College and school activiation programmes, Pub activities, sport related activations, IT / Corporate park promotions, Canter services, rural marketing, direct marketing, lead generation programs, focused group promotions, customer loyalty programs, direct contact programs, In-Shop promotions etc
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Acme Events India
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