Hello
I'm pursuing my MBA (Marketing) through distance learning course. I need some help in selecting topics on doing a project on marketing.
Look forward to receiving some help from members on this forum.
Thanks in advance
sf
From India , Mumbai
I'm pursuing my MBA (Marketing) through distance learning course. I need some help in selecting topics on doing a project on marketing.
Look forward to receiving some help from members on this forum.
Thanks in advance
sf
From India , Mumbai
SF3000,
THESE ARE THE VARIOUS MARKETING ACTIVITIES
CARRIED OUT BY ORGANIZATIONS.
YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE
WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU
CAN CARRY OUT SUCCESSFULLY.
EXAMPLES LISTED BELOW.
THE MARKETING ACTIVITIES COULD INCLUDE
---------------------------------------------------------------------------------
* strategic marketing activity
[WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?]
-------------------------------------------------------------------------------------
* marketing research activity
[WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED]
---------------------------------------------------------------------------------------
*market forecasting activity
---------------------------------------------------------------------------------------------
*consumer behavior identification activity
[WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?]
--------------------------------------------------------------------------------------------------
*organizational buyer behavior indentification activity
--------------------------------------------------------------------------------------------------------
*New Product Development activity
[ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT
IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?]
------------------------------------------------------------------------------------------------------------
*new product commercialization activity
*test marketing activity
*product planning activity
*Product Pricing activity
*Marketing Strategy development activity
*Market Development activity
*marketing environments analysis actiivty
------------------------------------------------------------------------------------------------------------------
* marketing planning activity
[ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
--------------------------------------------------------------------------------------------------------------
*market segmentation activity
*market targeting activity
*market positioning activity
*product marketing activity
*Channel marketing activity
*Marketing Logistics development activity
*physical distribution planning activity
------------------------------------------------------------------------------------
*Marketing Mix planning activity
[CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-----------------------------------------------------------------------------------------
*promotions plannings activity
----------------------------------------------------------------------------------------
*sales planning activity
[CONDUCT A DETAILED STUDY OF HOW SALES PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------
*publicity programming activity
*TRADE MARKETING activity
*online marketing activity
*direct marketing activity
----------------------------------------------------------------------------------------------------
*marketing communication activity
[ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED
-ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS
------------------------------------------------------------------------------------------------
*branding activity
[CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND
--FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------------
*advertising activity
*telemarketing activity
---------------------------------------------------------------------------------------------------
*MARKETING AUDITING ACTIVITY
[CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT
IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?]
----------------------------------------------------------------------------------------------
*sales development activity
*sales organization development activity
*merchandising activity
*retail marketing activity
*customer servicing activity
==================================================
REGARDS
LEO LINGHAM
From India , Mumbai
THESE ARE THE VARIOUS MARKETING ACTIVITIES
CARRIED OUT BY ORGANIZATIONS.
YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE
WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU
CAN CARRY OUT SUCCESSFULLY.
EXAMPLES LISTED BELOW.
THE MARKETING ACTIVITIES COULD INCLUDE
---------------------------------------------------------------------------------
* strategic marketing activity
[WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?]
-------------------------------------------------------------------------------------
* marketing research activity
[WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED]
---------------------------------------------------------------------------------------
*market forecasting activity
---------------------------------------------------------------------------------------------
*consumer behavior identification activity
[WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?]
--------------------------------------------------------------------------------------------------
*organizational buyer behavior indentification activity
--------------------------------------------------------------------------------------------------------
*New Product Development activity
[ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT
IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?]
------------------------------------------------------------------------------------------------------------
*new product commercialization activity
*test marketing activity
*product planning activity
*Product Pricing activity
*Marketing Strategy development activity
*Market Development activity
*marketing environments analysis actiivty
------------------------------------------------------------------------------------------------------------------
* marketing planning activity
[ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
--------------------------------------------------------------------------------------------------------------
*market segmentation activity
*market targeting activity
*market positioning activity
*product marketing activity
*Channel marketing activity
*Marketing Logistics development activity
*physical distribution planning activity
------------------------------------------------------------------------------------
*Marketing Mix planning activity
[CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-----------------------------------------------------------------------------------------
*promotions plannings activity
----------------------------------------------------------------------------------------
*sales planning activity
[CONDUCT A DETAILED STUDY OF HOW SALES PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------
*publicity programming activity
*TRADE MARKETING activity
*online marketing activity
*direct marketing activity
----------------------------------------------------------------------------------------------------
*marketing communication activity
[ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED
-ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS
------------------------------------------------------------------------------------------------
*branding activity
[CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND
--FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------------
*advertising activity
*telemarketing activity
---------------------------------------------------------------------------------------------------
*MARKETING AUDITING ACTIVITY
[CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT
IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?]
----------------------------------------------------------------------------------------------
*sales development activity
*sales organization development activity
*merchandising activity
*retail marketing activity
*customer servicing activity
==================================================
REGARDS
LEO LINGHAM
From India , Mumbai
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