Leolingham2000
Management Consultant
Sunita3003
Service

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Hello
I'm pursuing my MBA (Marketing) through distance learning course. I need some help in selecting topics on doing a project on marketing.
Look forward to receiving some help from members on this forum.
Thanks in advance
sf

From India , Mumbai
SF3000,

THESE ARE THE VARIOUS MARKETING ACTIVITIES

CARRIED OUT BY ORGANIZATIONS.

YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE

WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU

CAN CARRY OUT SUCCESSFULLY.

EXAMPLES LISTED BELOW.

THE MARKETING ACTIVITIES COULD INCLUDE

---------------------------------------------------------------------------------

* strategic marketing activity

[WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?]

-------------------------------------------------------------------------------------

* marketing research activity

[WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT

PRIMARY/SECONDARY -- HOW IT IS UTILIZED]

---------------------------------------------------------------------------------------

*market forecasting activity



---------------------------------------------------------------------------------------------

*consumer behavior identification activity

[WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT

PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?]

--------------------------------------------------------------------------------------------------

*organizational buyer behavior indentification activity

--------------------------------------------------------------------------------------------------------

*New Product Development activity

[ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT

IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?]

------------------------------------------------------------------------------------------------------------

*new product commercialization activity

*test marketing activity

*product planning activity

*Product Pricing activity

*Marketing Strategy development activity

*Market Development activity

*marketing environments analysis actiivty

------------------------------------------------------------------------------------------------------------------

* marketing planning activity

[ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING

IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

--------------------------------------------------------------------------------------------------------------

*market segmentation activity

*market targeting activity

*market positioning activity

*product marketing activity

*Channel marketing activity

*Marketing Logistics development activity

*physical distribution planning activity

------------------------------------------------------------------------------------

*Marketing Mix planning activity

[CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING

IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

-----------------------------------------------------------------------------------------

*promotions plannings activity

----------------------------------------------------------------------------------------

*sales planning activity

[CONDUCT A DETAILED STUDY OF HOW SALES PLANNING

IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

-------------------------------------------------------------------------------------------

*publicity programming activity

*TRADE MARKETING activity

*online marketing activity

*direct marketing activity

----------------------------------------------------------------------------------------------------

*marketing communication activity

[ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED

-ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS

------------------------------------------------------------------------------------------------

*branding activity

[CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND

--FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

-------------------------------------------------------------------------------------------------

*advertising activity

*telemarketing activity

---------------------------------------------------------------------------------------------------

*MARKETING AUDITING ACTIVITY

[CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT

IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?]

----------------------------------------------------------------------------------------------

*sales development activity

*sales organization development activity

*merchandising activity

*retail marketing activity

*customer servicing activity

==================================================

REGARDS

LEO LINGHAM

From India , Mumbai
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