Hello
I'm pursuing my MBA (Marketing) through distance learning course. I need some help in selecting topics on doing a project on marketing.
Look forward to receiving some help from members on this forum.
Thanks in advance
sf
From India , Mumbai
I'm pursuing my MBA (Marketing) through distance learning course. I need some help in selecting topics on doing a project on marketing.
Look forward to receiving some help from members on this forum.
Thanks in advance
sf
From India , Mumbai
PROFESSIONALS AND BUSINESSES PARTICIPATING IN DISCUSSION
SF3000,
THESE ARE THE VARIOUS MARKETING ACTIVITIES
CARRIED OUT BY ORGANIZATIONS.
YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE
WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU
CAN CARRY OUT SUCCESSFULLY.
EXAMPLES LISTED BELOW.
THE MARKETING ACTIVITIES COULD INCLUDE
---------------------------------------------------------------------------------
* strategic marketing activity
[WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?]
-------------------------------------------------------------------------------------
* marketing research activity
[WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED]
---------------------------------------------------------------------------------------
*market forecasting activity
---------------------------------------------------------------------------------------------
*consumer behavior identification activity
[WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?]
--------------------------------------------------------------------------------------------------
*organizational buyer behavior indentification activity
--------------------------------------------------------------------------------------------------------
*New Product Development activity
[ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT
IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?]
------------------------------------------------------------------------------------------------------------
*new product commercialization activity
*test marketing activity
*product planning activity
*Product Pricing activity
*Marketing Strategy development activity
*Market Development activity
*marketing environments analysis actiivty
------------------------------------------------------------------------------------------------------------------
* marketing planning activity
[ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
--------------------------------------------------------------------------------------------------------------
*market segmentation activity
*market targeting activity
*market positioning activity
*product marketing activity
*Channel marketing activity
*Marketing Logistics development activity
*physical distribution planning activity
------------------------------------------------------------------------------------
*Marketing Mix planning activity
[CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-----------------------------------------------------------------------------------------
*promotions plannings activity
----------------------------------------------------------------------------------------
*sales planning activity
[CONDUCT A DETAILED STUDY OF HOW SALES PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------
*publicity programming activity
*TRADE MARKETING activity
*online marketing activity
*direct marketing activity
----------------------------------------------------------------------------------------------------
*marketing communication activity
[ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED
-ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS
------------------------------------------------------------------------------------------------
*branding activity
[CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND
--FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------------
*advertising activity
*telemarketing activity
---------------------------------------------------------------------------------------------------
*MARKETING AUDITING ACTIVITY
[CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT
IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?]
----------------------------------------------------------------------------------------------
*sales development activity
*sales organization development activity
*merchandising activity
*retail marketing activity
*customer servicing activity
==================================================
REGARDS
LEO LINGHAM
From India , Mumbai
THESE ARE THE VARIOUS MARKETING ACTIVITIES
CARRIED OUT BY ORGANIZATIONS.
YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE
WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU
CAN CARRY OUT SUCCESSFULLY.
EXAMPLES LISTED BELOW.
THE MARKETING ACTIVITIES COULD INCLUDE
---------------------------------------------------------------------------------
* strategic marketing activity
[WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?]
-------------------------------------------------------------------------------------
* marketing research activity
[WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED]
---------------------------------------------------------------------------------------
*market forecasting activity
---------------------------------------------------------------------------------------------
*consumer behavior identification activity
[WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT
PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?]
--------------------------------------------------------------------------------------------------
*organizational buyer behavior indentification activity
--------------------------------------------------------------------------------------------------------
*New Product Development activity
[ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT
IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?]
------------------------------------------------------------------------------------------------------------
*new product commercialization activity
*test marketing activity
*product planning activity
*Product Pricing activity
*Marketing Strategy development activity
*Market Development activity
*marketing environments analysis actiivty
------------------------------------------------------------------------------------------------------------------
* marketing planning activity
[ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
--------------------------------------------------------------------------------------------------------------
*market segmentation activity
*market targeting activity
*market positioning activity
*product marketing activity
*Channel marketing activity
*Marketing Logistics development activity
*physical distribution planning activity
------------------------------------------------------------------------------------
*Marketing Mix planning activity
[CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-----------------------------------------------------------------------------------------
*promotions plannings activity
----------------------------------------------------------------------------------------
*sales planning activity
[CONDUCT A DETAILED STUDY OF HOW SALES PLANNING
IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------
*publicity programming activity
*TRADE MARKETING activity
*online marketing activity
*direct marketing activity
----------------------------------------------------------------------------------------------------
*marketing communication activity
[ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED
-ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS
------------------------------------------------------------------------------------------------
*branding activity
[CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND
--FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]
-------------------------------------------------------------------------------------------------
*advertising activity
*telemarketing activity
---------------------------------------------------------------------------------------------------
*MARKETING AUDITING ACTIVITY
[CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT
IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?]
----------------------------------------------------------------------------------------------
*sales development activity
*sales organization development activity
*merchandising activity
*retail marketing activity
*customer servicing activity
==================================================
REGARDS
LEO LINGHAM
From India , Mumbai
If you are knowledgeable about any fact, resource or experience related to this topic - please add your views.
marketing strategy Country-India mba (marketing) marketing research logistics distance learning marketing project sales development mba marketing project City-India-Mumbai
Mba marketing freshersulaekha .doc
Nature of Marketing ppt..ppt