sunita3003
Hello
I'm pursuing my MBA (Marketing) through distance learning course. I need some help in selecting topics on doing a project on marketing.
Look forward to receiving some help from members on this forum.
Thanks in advance
sf

From India , Mumbai
PROFESSIONALS AND BUSINESSES PARTICIPATING IN DISCUSSION
Leolingham2000
Management Consultant
Sunita3003
Service

leolingham2000
SF3000,

THESE ARE THE VARIOUS MARKETING ACTIVITIES

CARRIED OUT BY ORGANIZATIONS.

YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE

WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU

CAN CARRY OUT SUCCESSFULLY.

EXAMPLES LISTED BELOW.

THE MARKETING ACTIVITIES COULD INCLUDE

---------------------------------------------------------------------------------

* strategic marketing activity

[WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?]

-------------------------------------------------------------------------------------

* marketing research activity

[WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT

PRIMARY/SECONDARY -- HOW IT IS UTILIZED]

---------------------------------------------------------------------------------------

*market forecasting activity



---------------------------------------------------------------------------------------------

*consumer behavior identification activity

[WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT

PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?]

--------------------------------------------------------------------------------------------------

*organizational buyer behavior indentification activity

--------------------------------------------------------------------------------------------------------

*New Product Development activity

[ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT

IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?]

------------------------------------------------------------------------------------------------------------

*new product commercialization activity

*test marketing activity

*product planning activity

*Product Pricing activity

*Marketing Strategy development activity

*Market Development activity

*marketing environments analysis actiivty

------------------------------------------------------------------------------------------------------------------

* marketing planning activity

[ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING

IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

--------------------------------------------------------------------------------------------------------------

*market segmentation activity

*market targeting activity

*market positioning activity

*product marketing activity

*Channel marketing activity

*Marketing Logistics development activity

*physical distribution planning activity

------------------------------------------------------------------------------------

*Marketing Mix planning activity

[CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING

IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

-----------------------------------------------------------------------------------------

*promotions plannings activity

----------------------------------------------------------------------------------------

*sales planning activity

[CONDUCT A DETAILED STUDY OF HOW SALES PLANNING

IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

-------------------------------------------------------------------------------------------

*publicity programming activity

*TRADE MARKETING activity

*online marketing activity

*direct marketing activity

----------------------------------------------------------------------------------------------------

*marketing communication activity

[ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED

-ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS

------------------------------------------------------------------------------------------------

*branding activity

[CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND

--FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?]

-------------------------------------------------------------------------------------------------

*advertising activity

*telemarketing activity

---------------------------------------------------------------------------------------------------

*MARKETING AUDITING ACTIVITY

[CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT

IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?]

----------------------------------------------------------------------------------------------

*sales development activity

*sales organization development activity

*merchandising activity

*retail marketing activity

*customer servicing activity

==================================================

REGARDS

LEO LINGHAM

From India , Mumbai

If you are knowledgeable about any fact, resource or experience related to this topic - please add your views.

Add Reply → Start New →






About Us Advertise Contact Us
Privacy Policy Disclaimer Terms Of Service

All rights reserved @ 2023 Cite.Co™

All Material Copyright And Trademarks Posted Held By Respective Owners.
Panel Selection For Threads Are Automated - Members Notified Via CiteMailer Server