Sales lead is nothing but a person or entity who is interested in products or service. Getting sales lead is an important part of work business then begins the step of converting the lead to a customer.
Lot of process is involved in getting sales lead. There are various methods. Simple one is marketing. The present market has identified much more useful methods to get more benefits. That is using technology to get customers.
A sales lead may contact your business by phone after seeing your advertisement, then the process is in your hand to understand the lead and give him the solution for his need. But it is much more easier for these leads to access your website to understand your company more rather than calling you immediately to get the details.
So people who prefer not to call because it consumes time may just drop a mail to you telling that they are interested in your product or ask queries. That won't take much time for him but then this involves your work of grouping these mails and sending it to the right department to answer it and save all his information for further communication etc. If an automated software can do this work then I'm sure you will be able to save 30 to 40 % of your time in focusing on your business rather than sorting the emails and saving the details elsewhere.
Yes, nowadays there are options to integrate your website to your CRM softwares which works wonder. So anybody who sends a mail to your company from these integrated website, then based on his mail it can be sent to the right department and all the information is stored automatically as a lead in the CRM software. This works for not only your website, it can work for any web pages, just by using programming code.
So that covers the email. Now if there is something which could be done for Phone? Well, some of the high end CRM softwares involve IVR system which include telephonic services. This is what works for call centers. But not every business can go for such complex softwares. So an easy one which could just capture few details about who called and when with his contact number would be so helpful. This would definitely work for those who have companies working for regular 8 hours a day. So if any calls come to your company during the night time, then is that you are going to miss that lead?
Not to worry, there are softwares which integrates such kind of options to make things much more useful and that too by being cost-effective.
Maple CRM is a CRM software that I have been using. It includes integration of the software to websites or telephonic service. Websites can mean any web pages including your official business sites and telephonic service here meaning Zipdial service. It is a third party software which provides a toll free number and when a user calls he will just experience a missed call and you have the information available with you which enables you to call back your lead with it.
In case you wish to read more about these options, visit Maple CRM - Hosted CRM for small business