IT IS USEFUL IN A NUMBER OF WAYS.
-direct marketing for new product announcement.
-special promotions for the year.
-developing customer relationship.
-for developing new products for the customer.
-developing annual business plan.
24th June 2007 From India , Mumbai
supoose i hav edatabse of 100 customer.........their name add mobile no, date of birth , views for our product and their expactation from us.......
now tell me how can we use this data base in promotional activity
24th June 2007 From India , Lucknow
we can use these data in order to trace the customers, suppose u dont have any marketing budget or very limited one. u can use these databases for the push marketing strategies & then in the pull marketing. but make sure that the databases shold not be fake
25th June 2007 From India , Delhi