I also working as a sales coordinator in lubricant company and facing the same things. Please share your view regarding this topic if you receive some reply or suggestion from your collegue or your seniors so that i can also apply the same.
From India, Ludhiana
debora-sumopayrollDigital Marketing continues to be one of the most effective ways to reach online customers and followers. Following a thoughtful digital marketing strategy is key to helping businesses – small and large – grow their bottom line. It is more crucial than ever to cultivate an online presence to engage with today’s consumers.
Below are the five most essential strategies to grow a loyal online following.
1. Establish a strong social media presence.
Social media grows more powerful by the day. It cannot be ignored as a key marketing tool. Many businesses have successfully been able to grow their customer base solely through Face book and other social networks. Engaging with customers online may seem futile, but building an engaged following is a must in today’s world. With the click of a button, you can now reach millions of customers.
2. Publish a weekly blog that’s worth reading.
A blog is the perfect way to engage and nurture your online following. Your blog is the best place to share content related to your products, business, and industry. Having an excellent blog will not only entice potential customers, it will also build your brand and reputation. Provide readers with valuable content, and they’ll return again and again.
3. Leverage the power of Search Engine Optimization.
You can take all the time and resources in the world to maintain a functional and polished website, but without a strong SEO strategy, potential customers may never see it. Optimizing your content will ensure your website becomes one of the first search results on Google and beyond. Some people mistakenly think SEO is time-consuming, too technical, or not worth the effort. But SEO is one of the most effective long-term strategies to generating highly-targeted traffic.
4. Create a lead magnet.
A lead magnet is a free download, eBook, PDF or other type of incentive that allows you to capture your reader’s email address and/or contact information. This incentive is free and should provide value to your potential customers right away. The more valuable it is to them, the more likely they are to give you their information.
5. Build and nurture an email list.
Building an email list offers you direct access to your core audience and potential buyers or customers. Even if you have 20,000 followers on Face book or Twitter, there is no guarantee they will see your posts. Worse still, these platforms are changing their algorithms all the time. Building an email list allows you complete ownership over it. One of the most important elements of an effective sales funnel is email marketing.