In case of Retail marketing profit margin should be kept low as people won't buy high priced product generally.instead they will go for 'value for money' products.so don't put a high profit margin in case of retail.
In case of wholesale you can go for a bit higher profit margin as peoples generally buy in bulk from wholesaler.so a bit higher profit margin won't affect the buyer to change his decision.
From India , Bangalore
I am not in agreement with you. In wholesale normally the materials move in bulk a minimal margin in profit will fetch large crowd and the sales volume will bring good earnings out of it. Normally the person trading only will approach the wholesaler. Hence higher end profit rate will obviously give second thinking in the minds of the retailer to approach the distributor of the state directly. So the ultimate loser will be the wholesaler due to higher profit margin.
But in retail, the volume is less, hence to generate more revenue the retailer has to fix the profit little bit higher side.
From India , Hyderabad
I hope this give you some insight,
Normally the wholesaler is the dealer or area/district/state/country distributor and others we may consider them as retailer. Nowadays no one is visiting for a single item to purchase in bulk to a specific shop. Almost all are visiting to some big departmental shop and further more they are purchasing the material over phone and the retailers are supplying the material to the residence of the customers.
From India , Hyderabad
It all depends on the type of product you are selling & the number of days of your cash generation cycle i.e. how many days does it take to convert you raw material / purchases again into cash i.e. sales. Like in case of manufacturing industry it starts from date of purchase of raw material and ends at receipt of money of invoiced amount. Another factor is capital employed. Based on these factors margins of items are fixed. There are standard norms of cash cycle for each industry.
From India, New Delhi
We are going to organize Career development programme cum job fair on 5th October at GITM in Gurgaon (Haryana).Approx five to six thousand Candidate (Fresher & Experience) come from different locations of India.
u interested job fair than u will be come to 5th October.
From India, Gurgaon
If the retailer margin is less, he will never stock our product. A retailer margin can vary from a 4% for a high volume fmcg product to almost 25% to a pharma product.
The wholesale guy is basically responsible for spreading the product in the market. He works on volumes and hence is on much lower margins compared to a retailer. He works in margins ranging from 0.5% to 1% to 3% for super distributors responsible for rural markets
From India, Madras