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Hello all, Here we are going to discuss FAQs of Marketing. Everybody is requested to feed their opinions regarding the questions...
Today one of my junior asked me ..
What is the difference between Leapfrog marketing strategy and Flanking marketing strategy....
I thought for sometime...and there was no clue
Please suggest me a answer of the said question...

From India , Lucknow
I'm still looking for the answer of the above question :(
meanwhile can you please give me the answers of the following questions with current example
1.What is Multi level marketing?
2.Difference between Core competancy and Competitive Advantages?

From India , Lucknow
1. Multi-level marketing (MLM) is a sales and distribution model in which a business contracts with representatives to promote and sell the company’s products to customers, while also recruiting those customers to become representatives themselves. Amway is one example of a multi-level marketing company.
Representatives generally have to purchase the company's products to sell, display or demonstrate to potential customers. Recruiters usually keep some portion of the sales proceeds from the representatives they have recruited. That benefit is designed to motivate participants to recruit more participants.
Multi-level marketing has some of the same characteristics as a pyramid scheme and the two are sometimes confused. A pyramid scheme is an illegal sales model based on the idea that participants stand to make a great deal of money by recruiting additional individuals. Primary sales for the company are realized through selling products to participants rather than to customers and to collecting fees from participants.
Key Differences Between Competitive Advantage and Core Competence
The primary differences between Competitive Advantage and Core Competence are given hereunder:
1. Competitive Advantage can be understood as the specific feature, which helps the firm to outrun its rivals at the market place. On the contrary, core competence is defined as the set of skills and strength, that results in a competitive advantage.
2. Competitive advantage does not ensure success to the firm in the long term. As against this, core competence ensures the success of the firm in the long term.
3. Competitive Advantage provides a temporary competitive superiority to the firm, over other firms in the marketplace. Conversely, core competence provides a long lasting superiority to the firm, over its competitors.
4. Competitive Advantage is a result of functional strength, whereas core competence is derived from core strength, i.e. the proficiency which is fundamental to the business or product, such as a distinct capability in business process or technology.
5. When it comes to impact, the core competence has a far-reaching impact, as it helps the firm in general and multifaceted manner, while the competitive advantage has a limited and specific impact on the business.
6. Competitive advantage helps in gaining competitive strength in a particular business or product. As against this, core competence helps in gaining excellence in multiple businesses and products.
Core competencies are the major source of attaining competitive advantage and determines the areas, which a firm must focus. It helps the firms in identifying prospective opportunities for adding value to customers. On the other hand, competitive advantage helps a firm to get an edge over the competitors.

From India,
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