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Sales is all about emphasizing more over conversions while marketing is a help to establish you as a brand with proper strategies intact in it. Digital marketing is at present a good strategy that can help you well to get sales at the same time establishing you as a brand.
My two cents on the difference between Sales and Marketing. The points will need no explanation if you have some work experience in sales and marketing.
- Marketing is about Value. Sales is about Volume
- Marketing is about premium. Sales is about discounts
- Marketing is about pull. Sales is about push
- Marketing is about long term health of the product. Sales is about the short term targets
- Marketing is primarily about the consumer (the user). Sales is primarily about the customer (the buyer)
Notice that Sales is always the opposite of Marketing.
Regards
Rajeev

Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers.
A sale a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. 2) An agreement between a buyer and seller on the price of a security.

Sales refer to the exchange of products and services for money whereas marketing is a broad term that involves a chain of activities such as market research, promotion, and sales. Marketing focuses on customer’s need, whereas sales stresses on the needs of the company.
Marketing is all about ascertaining human needs and satisfying them, by providing the products they require, or say, it is about meeting needs profitably. On the other hand, sales is simply, inducing the customers to make purchase of goods or services offered by the company.
Sales is a part of marketing, and it is so closely intertwined, that it is hard for people to recognize their differences, but there is wide gap between the two. So, check out the following hand out, which will explain the difference between sales and marketing.
Key Differences Between Sales and Marketing
1. Sales are the transfer of ownership of a product from one person to another for some value, whereas Marketing is the act of analyzing the market and understanding the needs of the customers in such a way that whenever a new product is launched, it sells itself.
2. Sales are one to one relationship while marketing is one-to-many relationships.
3. Sales have a fragmented approach, which stresses on selling all that is produced. In contrast, marketing has an integrated approach which stresses on ascertaining the customer requirements and providing them with the same.
4. Sales is a short term process while marketing is a long term process.
5. The selling process involves an exchange of goods for monetary consideration. On the flip side, marketing involves identifying the needs of customers and satisfying them.
6. Sales is a people-driven activity on the other hand; marketing is a media driven activity.
7. In sales, caveat emptor rule applies, i.e. let the buyer beware. Unlike, marketing wherein caveat vendor rule is applicable, which states let the seller beware.
8. Marketing stresses on the needs of the market. On the contrary, sales focus on the company needs.


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