Follow these steps below mentioned:
1) Collect database from a hospital of patients (Hospitals may not provide build a rapport with the staff there and collect it) and call them accordingly
2) Attend expos and build your contacts
3) Advertise your company in online directories and also paper ads and pamphlet ads
4) Hire efficient marketing executives for ground level marketing
5) Cold calling - Important factor in marketing
6) Timely response (normally people have an idea that insurance are not time bound)
7) Competitive price with offers
8) Float discount and offers (Dont forget to raise your price before you float your discount)
9) Set a sales target and reach beyond that
10) Meet atleast 3 customers per day to meet your target.
Hit the market and there you are with with upbeat force.
From India, Cochin