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Hi, I head marketing for a B2B company selling HR products. Want to know any new innovative lead generation ideas. Emailers? any other awesome ideas that have worked for you. Money is a constraint. I want to start the emailer campaign but am not sure if this is the only way to generate sales leads. I want to know if getting in touch with Industry associations and mailing them with sales letter + case study is a good option. What are your suggestions would like to know.
From India , Mumbai
Dear ,
E mailers are the most economical and fast method to send your product details to a potential client.But care should be taken while preparing the script,All the principles of the communication should be followed diligently to make the client to pick up the phone and make a call to you.it is advisable not to give all the detailsof the product and generate curiosity in the mind.

From India, Calicut
We at Cite.Co provide email campaigns - you can go through this page - Cite.Community
All members and companies are encouraged to share their case studies and articles on Cite.co and promote their companies via their signature.
As long as there is some value addition, promotions are allowed.

From India, Gurgaon
Best thing is start building your own email database. Purchased email have their limitations. Start researching the sources where the email addresses relevant to your business are available and build a database from them.
emailgrabber.co is a completely free software available that can help you fetch the email addresses from the sources you have identified and build a strong database. You can even do a simple keyword search of google and fetch email addresses using emailgrabber.co

From India, Mangalore
One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. The purpose of lead generation can vary from driving sales leads to something like increasing webinar registrations, but in the end they have the same goal and that is to get prospects to raise their hands. Before we go into how to build a successful lead generation campaign, we need to understand a few basic terms.
A lead generating website: As the name implies, lead generating websites are meant to generate and nurture new business leads. There are variations on the types of leads a website might be looking for. For instance, one site may be focused on recruiting where another may be more interested in generating new business teaming partners.
A Customer Relationship Management (CRM) System: CRM systems are intended to collect information on prospects. The information you can gather in a CRM on your contacts can include their website, email, phone number, mailing address, content downloads and open opportunities you may have with them. Your firm can customize your CRM based on the information your firm needs to qualify your leads.
A Content Marketing Strategy: A strategic plan focused on generating and distributing educational content to your target audience on a consistent basis. An end goal of your strategy could be to drive your audience through the content funnel, gaining their trust, having them view you as the expert, and then contact you when they are ready to buy.
A Content Calendar: A resource tool that marketing teams can use to plan all content marketing activity for both traditional and online marketing. The benefit of using a content calendar is being able to visualize and strategize how your content is distributed.
Imagine this scenario for a moment; you are at home when suddenly you receive a phone call from a local moving company. Earlier that day you filled out a form on their website. You input your name, phone number, zip code and services you are interested in. While on the website you also downloaded a guide on how to get ready for your move. In doing so, this local moving company generated a new lead, and that lead is you. With the information captured, they are now able to contact you with further value and information. That is how the lead generation process takes place.

From India,
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