QUERY
Hi, I head marketing for a B2B company selling HR products. Want to know any new innovative lead generation ideas. Emailers? any other awesome ideas that have worked for you. Money is a constraint. I want to start the emailer campaign but am not sure if this is the only way to generate sales leads. I want to know if getting in touch with INdustry associations and mailing them with sales letter + case study is a good option. What are your suggestions would like to know.

10th October 2012 From India , Mumbai

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Dear ,
E mailers are the most economical and fast method to send your product details to a potential client.But care should be taken while preparing the script,All the principles of the communication should be followed diligently to make the client to pick up the phone and make a call to you.it is advisable not to give all the detailsof the product and generate curiosity in the mind.
21st February 2013 From India, Calicut
We at Cite.Co provide email campaigns - you can go through this page - Cite.Community
All members and companies are encouraged to share their case studies and articles on Cite.co and promote their companies via their signature.
As long as there is some value addition, promotions are allowed.
28th June 2016 From India, Gurgaon
Best thing is start building your own email database. Purchased email have their limitations. Start researching the sources where the email addresses relevant to your business are available and build a database from them.
emailgrabber.co is a completely free software available that can help you fetch the email addresses from the sources you have identified and build a strong database. You can even do a simple keyword search of google and fetch email addresses using emailgrabber.co
2nd September 2016 From India, Mangalore
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