debora-sumopayrollHolistic marketing is done for companies to consider the entire business. In the implementation of holistic marketing strategy, company has to analyse every aspect of the business. The company must consider interaction with consumer with its product, its website, its advertising materials, and everything else. Holistic Marketing denotes a strategy that enables organizational team to look at their marketing efforts as a 'whole', which assists to develop an overall or 'holistic marketing' policies.
The holistic marketing principle at marketing is a complicated activity and it acknowledges that every concept is significant in marketing process. Company effectively uses touch points to gain success and respect among customers such as Brand strategy and development, Image building, Logos and identity, Advertising, Newsletters, Direct mail, Web-site, Event marketing and trade shows, Word of mouth tactics and Public relations.
There are four basic elements that exemplify holistic marketing. These are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. Holistic marketing integrates the new thought with the societal marketing theory. The holistic marketing model has numerous characteristics such as the starting point is the target market. Main concentration is given to all factors related to marketing.