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“Holistic marketing” is not only a new marketing paradigm, but it provides a new way of looking at a business.
The holistic marketing concept is a relatively new marketing perspective that takes into account the entire organization in addition to its counterparts when determining or executing its overall marketing strategy. Holistic marketing recognizes that there are many stakeholders involved in each transaction—from suppliers, to employees, customers, shareholders, the community at large, and the environment. In order for a company to achieve success in today’s business landscape, it must take into consideration the complexities of its breadth and interdependencies because businesses no longer exist in a vacuum, but within a multi-dimensional, global, interconnected landscape.

From India, Thrissur

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Holistic marketing is done for companies to consider the entire business. In the implementation of holistic marketing strategy, company has to analyse every aspect of the business. The company must consider interaction with consumer with its product, its website, its advertising materials, and everything else. Holistic Marketing denotes a strategy that enables organizational team to look at their marketing efforts as a 'whole', which assists to develop an overall or 'holistic marketing' policies.
The holistic marketing principle at marketing is a complicated activity and it acknowledges that every concept is significant in marketing process. Company effectively uses touch points to gain success and respect among customers such as Brand strategy and development, Image building, Logos and identity, Advertising, Newsletters, Direct mail, Web-site, Event marketing and trade shows, Word of mouth tactics and Public relations.
There are four basic elements that exemplify holistic marketing. These are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. Holistic marketing integrates the new thought with the societal marketing theory. The holistic marketing model has numerous characteristics such as the starting point is the target market. Main concentration is given to all factors related to marketing.

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