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How to Boost Sales:
“While Incentives make the taste of a hard won ‘Close’, sweeter,
and fine perks make the tough selling effort, worthwhile.
The knowledge of Psychology makes selling downright easier,
helps sales teams close quick and leave on a high.”

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Psychology gives us a lot of insight into how people think and behave. Often, this insight is exactly the opposite of what common sense might tell us.
But either way, the results are the same: when psychological principles are in the hands of a salesperson, they can use this information to increase sales.
Take a look at 7 psychological experiments and how the results of these studies can be applied to sales.
1. Give Your Customers Fewer Choices
2. Make The Third Option Unattractive
3. Price Your Products Differently
4. Play Upon Our Aversion to Losing
5. Take Into Consideration Inattentional Blindness
6. Emphasize Time Over Cost
7. Appeal to Authority

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