QUERY
Will you require somebody to explain what Nike is? When somebody tells you Taste of India, what you will get in mind. Do you think of anything other than drink if your friend sends you the logo named Kingfisher?

This is the power of branding. It is the brand that rules the world market. Nobody questions the high price of Nike, Is there anybody who hesitate to buy products of AMUL. Is your friend rejecting, if you offer him a kingfisher brander royal drink for a treat.

Branding

Branding is a marketing process which helps a product or service or an company to get recognized by perspective’s/customers/leads over its competitor.

Essential of branding

Purpose

A proverb says “everything should have a meaning”. Purposeless start leads to meaningless end. Whatever is the type of business or product or service, every-thing should have a purpose. When you think of B to B branding, and then take it as P to B- Purpose to branding. For instance Vision of Naukri.com is to create a platform where, in 20 years’ time, every Indian who is looking for a job can find one.

Percept your Target customers

Customers are oxygen of business. Every business should determine their customer and the research on your prospective customers and understanding them to brand yourself in the market.

Determine your strengths

One has to believe themselves to make the world believe them. One has to identify their strengths, what they are best, what make them unique. While branding strengths and uniqueness are the lifelines to give an adept push.

Method of business
communication

Determining way of communication is crucial in brand building. If target audiences are not the internet users your online branding methods go waste.

Be Loyal

Being loyal sharply touches the emotional quotient of the target customers. Staying true to the values of business purpose and being clear are important while concentrating on branding.

Never cross boundaries

Promises, time-lines, variations and alterations are usual in B to B sectors. Marketers should coordinate with their entire teams of an organization while branding promises. One should create the boundaries and learn to say NO wherever possible. Saying NO will never hurt, but false promises and crossing their own boundaries hurts branding.

Brand message

Discover a strong brand message by taking all the above factors and communicate the message clearly with your customers.
Custom domains and email Id’s
Modern business will not run without the help of Information technology and branding is un- imaginary without custom domains of your product/service. Custom domains give credibility for the brand and helps keep trust in customers.

Logo

It is the face of brand and core attribute of identity. The Better is the logo; best will be chance of branding and recognition.

Website

The Website is the best platform to show brand identity, mission, strengths, uniqueness, brand messages. Again better is the lost best will be chance of branding and recognition.

Business cards

Business cards help you exchange contacts with customers, influencers of your industry. It is like sharing a piece of your identity.
Creativity

Being creative is constitutive while branding products/Service, Creativity showcases uniqueness and the aspect of being different from the competitors.

Duplication

Keeping same font, image, color, themes, kind of graphics, consistently helps the brand building activity.

Employee branding

Showcasing brand in the persona profiles like employees social account, email signatures will give a push for branding.

Brand journey

Create a story of product journey will attract new prospects and also entice persons to identify your brand.

Buzz words

Buzz your brand on every occasion and in every communication you make.

Tagline

Tagline should showcase what your brand is all about, cache tagline is as important as the eye catching logo.

Social Media presence

Social Media presence is an important tool of your brand building; it’s very essential to secure the social media handles and being consistent on social media activity drives traffic and helps buzz creation.

Email newsletter

These are the direct tools to communicate with prospects, customers and promoters. Identity in the email newsletter should be part of your brand building.

Differentiate competitors

This helps strategizing your branding activity and helps you build uniqueness that nobody else maintain.

Writing style

Always maintain one style of writing it may be humorous, witty, satiric, motivational, promotional, realistic, and romantic. Whatever is the choice, maintain stability and choose wisely while choosing varieties. Choose the one that suits your prospective and clients.


Read this Post on https://pristinesofts.com/2017/10/30/branding-essentials/









7th November 2017 From India, Bengaluru

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