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:D Hi everyone...
i'm Preeti.. doing my first yr MBA in Coimbatore. i've (after a long dilemma of course!!) decided to take up marketing as my major in second yr.. i do have doubts and ter still r conventional theories like "marketing is not 4 gals" buggin me a lot.. but i thot i'd find some company here.. actually the prob was finance is really scary.. HR?.. well tat was an option.. but it dint quite tempt me as marketing did.. actually if anyone out here can help me come out of all these doubts i'd be damn grateful.. anyways.. hopin to drop by quite often, now tat i've joined..
From India , Coimbatore
i'm Preeti.. doing my first yr MBA in Coimbatore. i've (after a long dilemma of course!!) decided to take up marketing as my major in second yr.. i do have doubts and ter still r conventional theories like "marketing is not 4 gals" buggin me a lot.. but i thot i'd find some company here.. actually the prob was finance is really scary.. HR?.. well tat was an option.. but it dint quite tempt me as marketing did.. actually if anyone out here can help me come out of all these doubts i'd be damn grateful.. anyways.. hopin to drop by quite often, now tat i've joined..
From India , Coimbatore
Hi Preeti,
Welcome aboard!
Good to see new members joining the community at regular intervals. And every time I thank the founders to make like minded people meet at one corner and share their insights.
Congrats on taking up MBA Marketing as your major. Hey to begin with why have doubts on taking marketing and bogging yourselves down with the decision. You have taken a good one indeed. And I have nothing to say for the comment "Marketing are not for gals" - I wish Mr. Philip could clarify this doubt effectively :)
Just go ahead and rock preethi, life would be great yaar being a marketing person.
Good Luck
Harish
From India , Madras
Welcome aboard!
Good to see new members joining the community at regular intervals. And every time I thank the founders to make like minded people meet at one corner and share their insights.
Congrats on taking up MBA Marketing as your major. Hey to begin with why have doubts on taking marketing and bogging yourselves down with the decision. You have taken a good one indeed. And I have nothing to say for the comment "Marketing are not for gals" - I wish Mr. Philip could clarify this doubt effectively :)
Just go ahead and rock preethi, life would be great yaar being a marketing person.
Good Luck
Harish
From India , Madras
Hi Preeti,
Really appreciating your self confident in selecting marketing. In today's world gals are shining in all the fields than guys. Believe it - High expectations are the key to achieve the impossible. On the path of success always lies big O's, many read them as obstacles. Only few read them as opportunities. Attitude matters a lot. So always be positive.
I believe you can do better and prove yourself in marketing even before completing your MBA. Would you like to know How ? And interested to become a successful in life...................
pl catch me on 98426 59514 (Coimbatore) or mail me to
Please remember, If you are comfortable in standing alone, the world will come to you seeking the secret of your success.
Have a terrific day and shine like the star you are!
Be great today !
Subbiah
From India , Madurai
Really appreciating your self confident in selecting marketing. In today's world gals are shining in all the fields than guys. Believe it - High expectations are the key to achieve the impossible. On the path of success always lies big O's, many read them as obstacles. Only few read them as opportunities. Attitude matters a lot. So always be positive.
I believe you can do better and prove yourself in marketing even before completing your MBA. Would you like to know How ? And interested to become a successful in life...................
pl catch me on 98426 59514 (Coimbatore) or mail me to
Please remember, If you are comfortable in standing alone, the world will come to you seeking the secret of your success.
Have a terrific day and shine like the star you are!
Be great today !
Subbiah
From India , Madurai
HI Preethi
Welcome to the forum... Just Take this as a friendly advice from your senior.... Make decision on your specilisation based on your interest and abilities... sit down and work on yourstrengths and weaknesses.... i
Since you have chosen marketing as yourr career now square down as to where your final destination in marketing would be....
If you r strong inmaking presentations look for jobs which require your presentation skills and appearence like selling finance products or industry products to corporate clients or high networth individuals...
if you are good at managing teams you can choose profiles which involve managing sales team and generating leads and forecasting markets...
if you are creative you can also choose ad agencies...they pay you less but its a really interesting and lively job...
if youare good at analysis choose marketing research or back end marketing jobs...
If you are good at interacting you can opt for profiles which require direct contacts with customers.... direct sales is not fully going for door knocks....
remember no company is going to pick up an MBA just like that for selling its products door by door... they pick MBA for their abilities to see and solve problems in a different way... they recruit youngsters for their energy and fresh ideas....
so first decide weather you r going to serve in front end by having direct or indirect contact with customers or sit in back end and serve the sales team...
so dont worry... marketing is not only mans job... there are lots of girls who outshine men... i hope that you be one among them....
with lots of wishes and regards
Aravind
9894313499
From India , Coimbatore
Welcome to the forum... Just Take this as a friendly advice from your senior.... Make decision on your specilisation based on your interest and abilities... sit down and work on yourstrengths and weaknesses.... i
Since you have chosen marketing as yourr career now square down as to where your final destination in marketing would be....
If you r strong inmaking presentations look for jobs which require your presentation skills and appearence like selling finance products or industry products to corporate clients or high networth individuals...
if you are good at managing teams you can choose profiles which involve managing sales team and generating leads and forecasting markets...
if you are creative you can also choose ad agencies...they pay you less but its a really interesting and lively job...
if youare good at analysis choose marketing research or back end marketing jobs...
If you are good at interacting you can opt for profiles which require direct contacts with customers.... direct sales is not fully going for door knocks....
remember no company is going to pick up an MBA just like that for selling its products door by door... they pick MBA for their abilities to see and solve problems in a different way... they recruit youngsters for their energy and fresh ideas....
so first decide weather you r going to serve in front end by having direct or indirect contact with customers or sit in back end and serve the sales team...
so dont worry... marketing is not only mans job... there are lots of girls who outshine men... i hope that you be one among them....
with lots of wishes and regards
Aravind
9894313499
From India , Coimbatore
PREETI,
When it comes to your career,
-you alone make it .
NOT WHAT OTHERS THINK OR COMMENT.
YOU CAN SEE FOR YOURSELF, AS AN EXAMPLE
THE ''CEO'' OF BRITTANIA BISCUITS IN INDIA
IS A FEMALE WITH A STRONG MARKETING BACKGROUND.
REGARDS
LEO LINGHAM
=========================================
My suggestion is
-take an aptitude test / consult a career counsellor.
AT the initial entry point , you can join as a management
trainee
-with advertising agency
-with marketing department of large corporations
-with marketing consulting firms.
POSITIONS WITH ADVERTISING AGENCY, include
-trainee
-junior accounts executive
-accounts executive
-senior accounts executive
-accounts director
or
-sales promotion manager
or
-media planning manager
or
media manager
---------------------------------------------------------
POSITIONS WITH MARKETING DEPARTMENT OF LARGE
CORPORATIONS include
-trainee
-marketing assistant
-assistant marketing manager
-marketing manager
-sales promotion manager
-marketing communication manager
-marketing planning manager
-market development manager
-product manager
-group product manager
-marketing director
-vice president marketing
-marketing research manager
-market development
etc etc.
SO THERE IS A WIDE RANGE OF OPPORTUNITIES
IN MARKETING AREAS.
-----------------------------------------------------------------
I would also like to inform you that ,
you can also try marketing positions within FINANCE COS.
The finance cos. like
-CITIBANK
-AMERICAN EXPRESS
-BANKS
etc
have large marketing departments.
-------------------------------------------------------------------------
THEN THERE IS THIS AREA, WHICH IS FAST GROWING
IN INDIA
-RETAIL MARKETING
-----------------------------------------------------------------------------------------------------
HERE IS SOME RESOURCES .
WITH THESE COMPETENCES AND SKILLS,
YOU CAN EASILY SILENCE EVERYONE / ANYONE.
Marketing Competency: Is demonstrated through performance of business activities that bring buyers and
sellers together, ultimately moving products, services and/or solutions from the producer to the end user.
Marketing activities include planning, pricing, advertising, selling, distribution of products/performance of
services and servicing products after the sale.
Skills
Market Research:
Develop and apply knowledge of your customers, competitors and solutions to best increase your revenue
potential. Understand the importance of information in effective marketing and how market research can
help you in your business decisions. Understand and use market research tools and techniques;
-------------------------------------------------------------------------------------------
Marketing Strategy:
Apply market research in the development of a long-range, comprehensive framework in support of
accomplishing the firm’s goals. Understand and practice the three major stages of marketing strategy
development: identification and evaluation of opportunities, market segmentation analysis and target market
selection, and marketing mix planning.
---------------------------------------------------------------------------------------------
Marketing Planning:
Understand and apply operational and strategic planning practices to establish marketing goals and design
efficient, executable marketing programs. Use DistributorPlan to create joint marketing plans. Identify
and use distributor marketing planning resources and benefits. Understand and implement product
maBrketing strategies. Frame sound marketing principles within the context of customer service.
-------------------------------------------------------------------------------------------------
Marketing Management:
Understand and apply knowledge of demand, buyer wants/needs and the marketplace to develop an
effective marketing mix. Adapt general management techniques to apply a decision-making process that
facilitates planning, executing and controlling operating activities that help the firm achieve its goals.
---------------------------------------------------------------------------------------------------
Marketing Communications:
Understand how marketing communications is the practice of applying the study of human nature to the real
world of business. Use knowledge of the marketing strategy and plans to communicate value. Select the
communications vehicles and media that best meet your business needs and budget. Understand how to
measure the results of communications.
------------------------------------------------------------------------------------------------------
================================================== ========
MARKETING COMPETENCIES
A-1 Measures Performance
Regularly measures market, competitive, and business
performance in order to anticipate trends.
---------------------------------------------------------------------
A-2 Develops & Tests
Hypotheses / Scenarios
Identifies trends and seeks possible causes and rationales
re. opportunities and problems. Identifies and gathers data
needed to prove or disprove hypotheses.
------------------------------------------------------------------------
A-3 Analyzes Data & Draws Conclusions
Analyzes relevant data. Draws conclusions and generates
insights. Prioritizes solutions and opportunities.
---------------------------------------------------------------------------------
A-4 Develops Recommended Approach
Creates or revises Business Review or Recommendation
document to recommend top solutions and opportunities.
---------------------------------------------------------------------------
A-5 ForecastsSales & Production
Attends monthly forecast meetings and provides accurate
commercial trends.
----------------------------------------------------------------------
A-6 Tracks Sales & Production
Actuals vs. Plan
Monitors performance and highlights issues for review at
S&OP.
----------------------------------------------------------------------------------------------------------------------------
AI-1 Engages Internal Stakeholders
Engages internal stakeholders in bringing key problems and
opportunities to the forefront.
-----------------------------------------------------------------------------
AI-2 Engages External Stakeholders
Engages external stakeholders
to better understand problems or opportunities.
--------------------------------------------------------------------------------
AI-3 Gains Commitment
Influences stakeholders by communicating the
recommended solutions or opportunities with rationale in a
manner relevant to each audience.
-----------------------------------------------------------------------------------
===============================================
S-1 Develops Strategy
Develops company life cycle strategy for the area to
gain long-term competitive advantage in the market.
----------------------------------------------------------------
S-2 Develops Brand Positioning
Develops the brand positioning maximizing competitive
differentiation.
-----------------------------------------------------------------------------
S-3 Develops Brand Plan
Creates a plan specifying Marketing Mix and weighting of
efforts across regions, segments, seasons, indications,
and/or devices.
-------------------------------------------------------------------------------------
S-4 Secures Approval of Brand Plan
Secures appropriate company priority and resource allocation.
--------------------------------------------------------------------------------------
SI-1 Engages & Influences Internal Stakeholders
Persuades management and other area team
members of the “rightness” of the strategy.
Ensures adoption of brand positioning by all internal
stakeholders.
-----------------------------------------------------------------------
SI-2 Engages External Stakeholders
Ensures relevance of brand positioning with key external
stakeholders.
---------------------------------------------------------------------------
SI-3 Gains Commitment to Strategic Actions
Obtains commitment of internal resources to brand strategic
actions
--------------------------------------------------------------------------------------
T-1 Formulates Tactics
Identifies tactical alternatives and selects tactics that will move customers along the Adoption
Pathway and achieve competitive advantage.
-------------------------------------------------------------------
T-2 Briefs Resource Groups
Briefs internal/external resource groups to design tactics.
------------------------------------------------------------------------
T-3 Assesses AudienceN Appeal
Tests tactics (especially for the sales force) to ensure they are effective with different target audience segments.
-------------------------------------------------------------------------------
T-4 Implements Tactics
Delivers tactics on time, by customer segment, with
sufficient differentiation to support Sales’ customer-access
requirements.
--------------------------------------------------------------------
T-5 Measures & Enhances Tactics
Measures ROI of major tactics. Modifies tactics based on sales rep and customer feedback and
other brand performance data.
----------------------------------------------------------------------
TI-1 Engages & Influences
Internal Stakeholders
Engages internal stakeholders in identifying and evaluating
tactical alternatives.
-------------------------------------------------------------------------
TI-2 Engages & Influences
External Stakeholders
Engages external stakeholders in identifying and evaluating
tactical alternatives.
----------------------------------------------------------------------
TI-3 Gains Commitment
to Tactical Plans
Gains internal stakeholder
commitment to implementation of tactics.
---------------------------------------------------------------------------
K-1Offers Problem
Solving Support
Acts as a resource for contactors to solve problems of
key customers, in order to advance them along the
Adoption Pathway.
----------------------------------------------------------------------------
KI-1 Engages & Influences
Internal Stakeholders
Engages internal stakeholders in identifying opportunities
and actions.
------------------------------------------------------------------------------
KI-2 Coordinates with Sales
Leverages and coordinates
Marketing activities with Sales activities.
--------------------------------------------------------
KI-3 Gains Commitment
Obtains commitment to plans and actions.
================================================== ============================================
SKILLS AND ABILITIES
Analysis
Securing relevant information and identifying key issues and relationships; relating and comparing data from different sources; identifying cause/effect relationships.
--------------------------------------------------------------------------------------------------------------
Judgement
Committing to an action after developing alternative courses of action that are based on logical assumptions and factual information and that take resources, constraints and organisational values into consideration.
----------------------------------------------------------------------------------------------------------------
Decisiveness
Making timely decisions judgements; taking actions when appropriate; committing to position
----------------------------------------------------------------------------------------------------------------.
Technical/Professional Knowledge
Having achieved a satisfactory level of technical and professional skills/knowledge in job‑related areas; keeping abreast of current developments and trends in areas of expertise.
--------------------------------------------------------------------------------------------------------------
Planning and Organising
Establishing a course of action *or sequence of activities to accomplish a specific goal; planning proper assignments of people and allocating resources; communicating expectations about tasks and deadlines; developing contingency plans focusing energy and time on priority goals, requirements and problem areas.
------------------------------------------------------------------------------------------------------------
Individual Leadership
Using appropriate interpersonal styles and methods to inspire and guide individuals towards goal achievement; modifying behaviour to accommodate tasks situations and individuals involved.
---------------------------------------------------------------------------------------------------------------------
Teamwork/Collaboration
Active participation in, and facilitation of, team effectiveness; taking actions that demonstrate consideration of the feelings and needs of others; being aware of the effect of one's behaviour on others.
-----------------------------------------------------------------------------------------------------------------
Sensitivity
Taking action that indicates a consideration for the feelings and needs of others; being aware of the impact of one's behaviour on others.
-------------------------------------------------------------------------------------------------------------
Meeting Leadership (Facilitation)
Using appropriate interpersonal styles and methods to motivate and guide a meeting toward its objectives; modifying behaviour according to tasks and individual present.
----------------------------------------------------------------------------------------------------------
Developing Organisational Talent
Developing a subordinate's skills and competencies by planning effective development activities related to current and future jobs. Considering the individual's motivation, interests, current work situation, and personal circumstances.
Sales Ability/Persuasiveness
Gaining agreement or acceptance of an idea, plan, activity, product or service by using appropriate interpersonal styles, approaches and forms of communication.
----------------------------------------------------------------------------------------------------------------
Motivation Fit
The extent to which job activities and responsibilities, the organisation's mode of operation and values, and the community in which the individual will live and work are consistent with the type of environment that provides personal satisfaction; the degree which the work itself is personally satisfying.
---------------------------------------------------------------------------------------------------------------
Work Standards
Setting high goals or standards of performance for self, subordinates, others, and the organisation; being dissatisfied with average performance; self imposing standards of excellence rather than having standards imposed by others.
---------------------------------------------------------------------------------------------------------
Customer Service Orientation
Making efforts to listen and understand customers (both internal and external); anticipating customer needs; giving high priority to customer satisfaction.
---------------------------------------------------------------------------------------------------
Initiative
Active attempts to influence events to achieve goals; self‑starting rather than passive acceptance. Taking action to achieve goals beyond what is necessarily called for; originating action.
-------------------------------------------------------------------------------------------------
Negotiation
Effectively exploring alternatives and positions to reach outcomes that gain all parties'support and acceptance; compromising when appropriate.
-------------------------------------------------------------------------------------------------
Maximising Performance
Establishing performance goals, coaching performance, providing training, and evaluation performance.
--------------------------------------------------------------------------------------------
Control
Establishing procedures to monitor the results of delegations, assignments or projects taking into consideration the skills, knowledge and experience of the assigned individual and the characteristics of the assignment.
--------------------------------------------------------------------------------Delegation
Allocating decision‑making authority and task responsibilities to appropriate subordinates; utilising subordinates' time, skills and potential effectively.
Rapport Building
Creating continuing compatibility; getting along well; pro‑actively developing relationships.
Tolerance for Stress
Maintaining stable performance under pressure and/or opposition (eg time pressure, job ambiguity); relieving stress in a way that is acceptable to the person, others and organisation.
----------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------------
Innovation
Generating and/or recognising imaginative, creative solutions in work related situations.
Adaptability
Maintain effectiveness in varying environments and with different tasks, responsibilities and people.
Oral Presentation
Effective expression when presenting ideas or concepts to an individual or to group, when given time for preparation (includes gestures and non‑verbal communication).
------------------------------------------------------------------------------------------------------------
Resilience/Tenacity
Handling disappointment and/or rejection while maintaining effectiveness.
Impact
Creating a good impression, commanding attention and respect, showing an air of confidence.
Energy
Maintaining a high activity level and effective performance for an extended period of time.
================================================== ====================
Integrity
Maintaining social, ethical, and organisational norms in conducting internal and external business activities.
------------------------------------------------------------------------------------------------------------------------
Oral Communications
Expressing ideas effectively in individual and group situations (includes non*
verbal communication); adjusting language or terminology to characteristics or
needs of the audience.
---------------------------------------------------------------------------------------------- I
Written Communication
Expressing ideas clearly in memoranda, reports, letters or other docu
From India , Mumbai
When it comes to your career,
-you alone make it .
NOT WHAT OTHERS THINK OR COMMENT.
YOU CAN SEE FOR YOURSELF, AS AN EXAMPLE
THE ''CEO'' OF BRITTANIA BISCUITS IN INDIA
IS A FEMALE WITH A STRONG MARKETING BACKGROUND.
REGARDS
LEO LINGHAM
=========================================
My suggestion is
-take an aptitude test / consult a career counsellor.
AT the initial entry point , you can join as a management
trainee
-with advertising agency
-with marketing department of large corporations
-with marketing consulting firms.
POSITIONS WITH ADVERTISING AGENCY, include
-trainee
-junior accounts executive
-accounts executive
-senior accounts executive
-accounts director
or
-sales promotion manager
or
-media planning manager
or
media manager
---------------------------------------------------------
POSITIONS WITH MARKETING DEPARTMENT OF LARGE
CORPORATIONS include
-trainee
-marketing assistant
-assistant marketing manager
-marketing manager
-sales promotion manager
-marketing communication manager
-marketing planning manager
-market development manager
-product manager
-group product manager
-marketing director
-vice president marketing
-marketing research manager
-market development
etc etc.
SO THERE IS A WIDE RANGE OF OPPORTUNITIES
IN MARKETING AREAS.
-----------------------------------------------------------------
I would also like to inform you that ,
you can also try marketing positions within FINANCE COS.
The finance cos. like
-CITIBANK
-AMERICAN EXPRESS
-BANKS
etc
have large marketing departments.
-------------------------------------------------------------------------
THEN THERE IS THIS AREA, WHICH IS FAST GROWING
IN INDIA
-RETAIL MARKETING
-----------------------------------------------------------------------------------------------------
HERE IS SOME RESOURCES .
WITH THESE COMPETENCES AND SKILLS,
YOU CAN EASILY SILENCE EVERYONE / ANYONE.
Marketing Competency: Is demonstrated through performance of business activities that bring buyers and
sellers together, ultimately moving products, services and/or solutions from the producer to the end user.
Marketing activities include planning, pricing, advertising, selling, distribution of products/performance of
services and servicing products after the sale.
Skills
Market Research:
Develop and apply knowledge of your customers, competitors and solutions to best increase your revenue
potential. Understand the importance of information in effective marketing and how market research can
help you in your business decisions. Understand and use market research tools and techniques;
-------------------------------------------------------------------------------------------
Marketing Strategy:
Apply market research in the development of a long-range, comprehensive framework in support of
accomplishing the firm’s goals. Understand and practice the three major stages of marketing strategy
development: identification and evaluation of opportunities, market segmentation analysis and target market
selection, and marketing mix planning.
---------------------------------------------------------------------------------------------
Marketing Planning:
Understand and apply operational and strategic planning practices to establish marketing goals and design
efficient, executable marketing programs. Use DistributorPlan to create joint marketing plans. Identify
and use distributor marketing planning resources and benefits. Understand and implement product
maBrketing strategies. Frame sound marketing principles within the context of customer service.
-------------------------------------------------------------------------------------------------
Marketing Management:
Understand and apply knowledge of demand, buyer wants/needs and the marketplace to develop an
effective marketing mix. Adapt general management techniques to apply a decision-making process that
facilitates planning, executing and controlling operating activities that help the firm achieve its goals.
---------------------------------------------------------------------------------------------------
Marketing Communications:
Understand how marketing communications is the practice of applying the study of human nature to the real
world of business. Use knowledge of the marketing strategy and plans to communicate value. Select the
communications vehicles and media that best meet your business needs and budget. Understand how to
measure the results of communications.
------------------------------------------------------------------------------------------------------
================================================== ========
MARKETING COMPETENCIES
A-1 Measures Performance
Regularly measures market, competitive, and business
performance in order to anticipate trends.
---------------------------------------------------------------------
A-2 Develops & Tests
Hypotheses / Scenarios
Identifies trends and seeks possible causes and rationales
re. opportunities and problems. Identifies and gathers data
needed to prove or disprove hypotheses.
------------------------------------------------------------------------
A-3 Analyzes Data & Draws Conclusions
Analyzes relevant data. Draws conclusions and generates
insights. Prioritizes solutions and opportunities.
---------------------------------------------------------------------------------
A-4 Develops Recommended Approach
Creates or revises Business Review or Recommendation
document to recommend top solutions and opportunities.
---------------------------------------------------------------------------
A-5 ForecastsSales & Production
Attends monthly forecast meetings and provides accurate
commercial trends.
----------------------------------------------------------------------
A-6 Tracks Sales & Production
Actuals vs. Plan
Monitors performance and highlights issues for review at
S&OP.
----------------------------------------------------------------------------------------------------------------------------
AI-1 Engages Internal Stakeholders
Engages internal stakeholders in bringing key problems and
opportunities to the forefront.
-----------------------------------------------------------------------------
AI-2 Engages External Stakeholders
Engages external stakeholders
to better understand problems or opportunities.
--------------------------------------------------------------------------------
AI-3 Gains Commitment
Influences stakeholders by communicating the
recommended solutions or opportunities with rationale in a
manner relevant to each audience.
-----------------------------------------------------------------------------------
===============================================
S-1 Develops Strategy
Develops company life cycle strategy for the area to
gain long-term competitive advantage in the market.
----------------------------------------------------------------
S-2 Develops Brand Positioning
Develops the brand positioning maximizing competitive
differentiation.
-----------------------------------------------------------------------------
S-3 Develops Brand Plan
Creates a plan specifying Marketing Mix and weighting of
efforts across regions, segments, seasons, indications,
and/or devices.
-------------------------------------------------------------------------------------
S-4 Secures Approval of Brand Plan
Secures appropriate company priority and resource allocation.
--------------------------------------------------------------------------------------
SI-1 Engages & Influences Internal Stakeholders
Persuades management and other area team
members of the “rightness” of the strategy.
Ensures adoption of brand positioning by all internal
stakeholders.
-----------------------------------------------------------------------
SI-2 Engages External Stakeholders
Ensures relevance of brand positioning with key external
stakeholders.
---------------------------------------------------------------------------
SI-3 Gains Commitment to Strategic Actions
Obtains commitment of internal resources to brand strategic
actions
--------------------------------------------------------------------------------------
T-1 Formulates Tactics
Identifies tactical alternatives and selects tactics that will move customers along the Adoption
Pathway and achieve competitive advantage.
-------------------------------------------------------------------
T-2 Briefs Resource Groups
Briefs internal/external resource groups to design tactics.
------------------------------------------------------------------------
T-3 Assesses AudienceN Appeal
Tests tactics (especially for the sales force) to ensure they are effective with different target audience segments.
-------------------------------------------------------------------------------
T-4 Implements Tactics
Delivers tactics on time, by customer segment, with
sufficient differentiation to support Sales’ customer-access
requirements.
--------------------------------------------------------------------
T-5 Measures & Enhances Tactics
Measures ROI of major tactics. Modifies tactics based on sales rep and customer feedback and
other brand performance data.
----------------------------------------------------------------------
TI-1 Engages & Influences
Internal Stakeholders
Engages internal stakeholders in identifying and evaluating
tactical alternatives.
-------------------------------------------------------------------------
TI-2 Engages & Influences
External Stakeholders
Engages external stakeholders in identifying and evaluating
tactical alternatives.
----------------------------------------------------------------------
TI-3 Gains Commitment
to Tactical Plans
Gains internal stakeholder
commitment to implementation of tactics.
---------------------------------------------------------------------------
K-1Offers Problem
Solving Support
Acts as a resource for contactors to solve problems of
key customers, in order to advance them along the
Adoption Pathway.
----------------------------------------------------------------------------
KI-1 Engages & Influences
Internal Stakeholders
Engages internal stakeholders in identifying opportunities
and actions.
------------------------------------------------------------------------------
KI-2 Coordinates with Sales
Leverages and coordinates
Marketing activities with Sales activities.
--------------------------------------------------------
KI-3 Gains Commitment
Obtains commitment to plans and actions.
================================================== ============================================
SKILLS AND ABILITIES
Analysis
Securing relevant information and identifying key issues and relationships; relating and comparing data from different sources; identifying cause/effect relationships.
--------------------------------------------------------------------------------------------------------------
Judgement
Committing to an action after developing alternative courses of action that are based on logical assumptions and factual information and that take resources, constraints and organisational values into consideration.
----------------------------------------------------------------------------------------------------------------
Decisiveness
Making timely decisions judgements; taking actions when appropriate; committing to position
----------------------------------------------------------------------------------------------------------------.
Technical/Professional Knowledge
Having achieved a satisfactory level of technical and professional skills/knowledge in job‑related areas; keeping abreast of current developments and trends in areas of expertise.
--------------------------------------------------------------------------------------------------------------
Planning and Organising
Establishing a course of action *or sequence of activities to accomplish a specific goal; planning proper assignments of people and allocating resources; communicating expectations about tasks and deadlines; developing contingency plans focusing energy and time on priority goals, requirements and problem areas.
------------------------------------------------------------------------------------------------------------
Individual Leadership
Using appropriate interpersonal styles and methods to inspire and guide individuals towards goal achievement; modifying behaviour to accommodate tasks situations and individuals involved.
---------------------------------------------------------------------------------------------------------------------
Teamwork/Collaboration
Active participation in, and facilitation of, team effectiveness; taking actions that demonstrate consideration of the feelings and needs of others; being aware of the effect of one's behaviour on others.
-----------------------------------------------------------------------------------------------------------------
Sensitivity
Taking action that indicates a consideration for the feelings and needs of others; being aware of the impact of one's behaviour on others.
-------------------------------------------------------------------------------------------------------------
Meeting Leadership (Facilitation)
Using appropriate interpersonal styles and methods to motivate and guide a meeting toward its objectives; modifying behaviour according to tasks and individual present.
----------------------------------------------------------------------------------------------------------
Developing Organisational Talent
Developing a subordinate's skills and competencies by planning effective development activities related to current and future jobs. Considering the individual's motivation, interests, current work situation, and personal circumstances.
Sales Ability/Persuasiveness
Gaining agreement or acceptance of an idea, plan, activity, product or service by using appropriate interpersonal styles, approaches and forms of communication.
----------------------------------------------------------------------------------------------------------------
Motivation Fit
The extent to which job activities and responsibilities, the organisation's mode of operation and values, and the community in which the individual will live and work are consistent with the type of environment that provides personal satisfaction; the degree which the work itself is personally satisfying.
---------------------------------------------------------------------------------------------------------------
Work Standards
Setting high goals or standards of performance for self, subordinates, others, and the organisation; being dissatisfied with average performance; self imposing standards of excellence rather than having standards imposed by others.
---------------------------------------------------------------------------------------------------------
Customer Service Orientation
Making efforts to listen and understand customers (both internal and external); anticipating customer needs; giving high priority to customer satisfaction.
---------------------------------------------------------------------------------------------------
Initiative
Active attempts to influence events to achieve goals; self‑starting rather than passive acceptance. Taking action to achieve goals beyond what is necessarily called for; originating action.
-------------------------------------------------------------------------------------------------
Negotiation
Effectively exploring alternatives and positions to reach outcomes that gain all parties'support and acceptance; compromising when appropriate.
-------------------------------------------------------------------------------------------------
Maximising Performance
Establishing performance goals, coaching performance, providing training, and evaluation performance.
--------------------------------------------------------------------------------------------
Control
Establishing procedures to monitor the results of delegations, assignments or projects taking into consideration the skills, knowledge and experience of the assigned individual and the characteristics of the assignment.
--------------------------------------------------------------------------------Delegation
Allocating decision‑making authority and task responsibilities to appropriate subordinates; utilising subordinates' time, skills and potential effectively.
Rapport Building
Creating continuing compatibility; getting along well; pro‑actively developing relationships.
Tolerance for Stress
Maintaining stable performance under pressure and/or opposition (eg time pressure, job ambiguity); relieving stress in a way that is acceptable to the person, others and organisation.
----------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------------
Innovation
Generating and/or recognising imaginative, creative solutions in work related situations.
Adaptability
Maintain effectiveness in varying environments and with different tasks, responsibilities and people.
Oral Presentation
Effective expression when presenting ideas or concepts to an individual or to group, when given time for preparation (includes gestures and non‑verbal communication).
------------------------------------------------------------------------------------------------------------
Resilience/Tenacity
Handling disappointment and/or rejection while maintaining effectiveness.
Impact
Creating a good impression, commanding attention and respect, showing an air of confidence.
Energy
Maintaining a high activity level and effective performance for an extended period of time.
================================================== ====================
Integrity
Maintaining social, ethical, and organisational norms in conducting internal and external business activities.
------------------------------------------------------------------------------------------------------------------------
Oral Communications
Expressing ideas effectively in individual and group situations (includes non*
verbal communication); adjusting language or terminology to characteristics or
needs of the audience.
---------------------------------------------------------------------------------------------- I
Written Communication
Expressing ideas clearly in memoranda, reports, letters or other docu
From India , Mumbai
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Mba marketing freshersulaekha .doc
Nature of Marketing ppt..ppt
