This presentation slide will help us in understanding blue ocean strategy -- a new concept in the arena of strategic management. Based on the best selling book, Blue Ocean Strategy, this powerpoint presentation provides a systematic approach to successfully formulate and execute blue ocean strategies.
You can download this nice powerpoint slides at http://www.studymarketing.org/catego..._Slides/Powerp oint_Slides.html

16th December 2007 From Indonesia , Jakarta

Hope, this presentation slide will be helpful in the process of formulating your company strategy. And...winning the brutal competition.
19th March 2008 From Indonesia , Jakarta
If you guys want to beat the competition, I think, Blue Ocean Strategy offers one of the best guidance.
28th August 2008 From Indonesia , Jakarta
Google and Apple are really good at developing and implementing blue ocean strategy, i think.
18th January 2009 From Indonesia , Jakarta
Apple is brilliantly applying blue ocean strategy concepts to win the war of digital consumer products.
13th April 2009 From Indonesia , Jakarta
Blue Ocean Strategy : Create uncontested market space Make the competition irrelevant Create and capture new demand
20th April 2009 From Indonesia , Jakarta
BOS teaches us on how to identify green field and create new market for our products/services.
5th June 2009 From Indonesia , Jakarta
There are five components—or sets of issues—within a well-developed strategy:

1. Scope. The scope of an organization refers to the breadth of its strategic domain—the number and types of industries, product lines, and market segments it competes in or plans to enter. Decisions about an organization's strategic scope should reflect management's view of the firm's purpose or mission. This common thread among its various activities and product-markets defines the essential nature of what its business is and what it should be.

2. Goals and objectives. Strategies should also detail desired levels of accomplishment on one or more dimensions of performance—such as volume growth, profit contribution, or return on investment—over specified time periods for each of those businesses and product-markets and for the organization as a whole.

3. Resource deployments. Every organization has limited financial and human resources. Formulating a strategy also involves deciding how those resources are to be obtained and allocated, across businesses, product-markets, functional departments, and activities within each business or product-market.

4. Identification of a sustainable competitive advantage. One important part of any strategy is a specification of how the organization will compete in each.business and product-market within its domain. How can it position itself to develop and sustain a differential advantage over current and potential competitors? To answer such questions, managers must examine the market opportunities in each business and product-market and the company's distinctive competencies or strengths relative to its competitors.

5. Synergy. Synergy exists when the firm's businesses, product-markets, resource

deployments, and competencies complement and reinforce one another. Synergy enables the total performance of the related businesses to be greater than it would otherwise be: the whole becomes greater than the sum of its parts.
15th June 2009 From Indonesia , Jakarta
Dear Friends, Can anyone help me how to write power point slides on any topic? regards, smita
20th June 2009 From India , Mumbai
All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company's distinctive offering and image.
14th July 2009 From Indonesia , Jakarta

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