Loveswetha@rediffmail.com
Business Development Executive
The Tempest!!!
Business Development Manager

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Hi to all members of the Sales Community!!!
Just discovered this 'cite' recently!!! Heard it rocks!!
I'm a BDM with a Staffing Multinational...
Just thought this site would be a great resource for me!! So signed up...
Would be great to have any/all of you mail/msg me, and help me soak in a lot more in the Sales world...
Cheers & Wishes
Naveen Aniruddha
A penny for thoughts: "Truth is eternal. Knowledge is changeable. It is disastrous to confuse them....."

Hi Naveen, You are welcome to this interesting site. You are welcome to share your thoughts relating to Sales, Marketing, Customer etc.... Look forward your postings soon... Regards Anu
Hi Anu,

Nice of you to reply & welcome me to this forum.....

To start of....I just wanted to share some info on my most fav. topic...

Guerilla Marketing..... This is supposed to be blasphemy to the traditionalists of marketing.....But I think it works....Enclosed is an article....hope u find it interesting.....read it only when free....it's pretty long....This will be a series....Part 1 now, to start of with...

Rgds

Naveen

Guerrilla Marketing And Karate

by Jay conrad Levinson

The karate master learns everything necessary to slam his hand through the wooden boards. He doesnít even think about the boards, only about seeing his hand on the other side of them. Their being shattered is not part of his vision. The board is merely an illusion. His hand beneath the cracked boards is the only reality the karate master will accept. Theory is what helped him earn his black belt, but he never would have earned it if he had not taken action.

Any obstacles that he encountered on his way to mastery were merely illusions. All the successes he achieved were reality. As a master, he is aware of the illusion but focused upon the reality. And he realizes that his insights into karate and energy, into force and concentration, are the power behind his action. Insight plus action equals success.

Mastering guerrilla marketing is not merelyi learning without doing. For the mastery of guerrilla marketing has action at its very core. Without action, there can be no mastery. Without action, there is only the illusion of mastery but never the results, never the fruits of having mastered what others only flail at.

Guerrillas understand that there are two realities in life. The major one is illusion. The minor one is reality. The closer the two are in your own life, the wiser you are, the better primed for success.

A key to mastery is to recognize each reality for what it is. Buying into illusion and mistaking it for reality is delusion. That delusion is no illusion. Now that you have the insights to master guerrilla marketing, you can change the illusion of mastering it into the reality of mastering it. Taking concrete action is how to do it.

Guerrillas know they can change reality just as they can change illusion. To most people on earth -- illusion is reality. Shall I repeat that because it is so pivotal to your understanding? Because so few people understand it? Then I will: to the majority of earthís citizens, illusion is reality. In fact, to them, itís the only reality.

But guerrillas who have mastered marketing are blessed with the perception to know illusion from reality and the wisdom to control both. Unless there is action, there can be no control. Ask the karate master.

Both karate master and guerrilla will tell you that karate and marketing exist first as a state of mind. Guerrilla marketing begins at the end, at the goals towards which guerrilla strive. Their minds upon those goals, the rest of their actions are foretold by the clarity of their focus on that goal.

Although guerrillas are famed for their patience, they never wait too long, harking back to General George Pattonís words, "A good plan implemented today is better than a perfect plan implemented tomorrow." They know that perfection is merely the object of their quest and not something they will attain -- at least not for very long. Rather than beginning with perfection, they perfect their activities as they attack.

Metamorphasizing yourself into a guerrilla may seem to be a daunting task, but it really isnít. Mastering guerrilla marketing isnít something that you do overnight, though the decision to do so happens in a flashing instant. Mastery of marketing is something so seemingly complex that you may not be sure where to start. Many business owners know the steps to follow, each one in order, but even the thought of taking all those steps sets some of them back on their heels. Not to worry.

Just realize that your task can easily be broken down into several small parts, each one simple enough for you to handle gracefully. Guerrilla entrepreneurs have learned that you should divide big tasks into smaller tasks, that you should never underestimate the power of your own gut reaction, and that your most valuable aid in hitting paydirt with guerrilla marketing is your ability to prioritize the actions you must take.

Youíve also got to be able to dream, then to breathe life into those dreams. Henry David Thoreau said, "If you have built castles in the air, your work need not be lost; that is where they should be. Now, put the foundations under them."

The foundations begin with words. Guerrillas know well the enormous power of written words. The ancient Egyptians thought that words were magic. They believed that if you write it, surely it will happen.

Thatís why a guerrilla marketing attack, a guerrilla marketing mindset, begins with you putting your plan into words. Success is not something that will happen to you. It will flow through you -- to your staff, your customers, to future generations, and to the body of knowledge that comprises our small business wisdom of today.

Some more inputs:

100 Marketing Weapons

1. Marketing plan

2. Marketing calendar

3. Niche/positioning

4. Name of company

5. Identity

6. Logo

7. Theme

8. Stationery

9. Business card

10. Signs inside

11. Signs outside

12. Hours of operation

13. Days of operation

14. Window display

15. Flexibility

16. Word-of-mouth

17. Community involvement

18. Barter

19. Club/Association memberships

20. Partial payment plans

21. Cause-related marketing

22. Telephone demeanor

23. Toll free phone number

24. Free consultations

25. Free seminars and clinics

26. Free demonstrations

27. Free samples

28. Giver vs taker stance

29. Fusion marketing

30. Marketing on telephone hold

31. Success stories

32. Employee attire

33. Service

34. Follow-up

35. Yourself and your employees

36. Gifts and ad specialities

37. Catalog

38. Yellow Pages ads

39. Column in a publication

40. Article in a publication

41. Speaker at any club

42. Newsletter

43. All your audiences

44. Benefits list

45. Computer

46. Selection

47. Contact time with customer

48. How you say hello/goodbye

49. Public relations

50. Media contacts 51. Neatness

52. Referral program

53. Sharing with peers

54. Guarantee

55. Telemarketing

56. Gift certificates

57. Brochures

58. Electronic brochures

59. Location

60. Advertising

61. Sales training

62. Networking

63. Quality

64. Reprints and blow-ups

65. Flipcharts

66. Opportunities to upgrade

67. Contests/sweepstakes

68. Online marketing

69. Classified advertising

70. Newspaper ads

71. Magazine ads

72. Radio spots

73. TV spots

74. Infomercials

75. Movie ads

76. Direct mail letters

77. Direct mail postcards

78. Postcard decks

79. Posters

80. Fax-on-demand

81. Special events

82.Show display

83. Audio-visual aids

84. Spare time

85. Prospect mailing lists

86. Research studies

87. Competitive advantages

88. Marketing insight

89. Speed

90. Testimonials

91. Reputation

92. Enthusiasm & passion

93. Credibility

94. Spying on yourself and others

95. Being easy to do business with

96. Brand name awareness

97. Designated guerrilla

98. Customer mailing list

99. Competitiveness

100. Satisfied customers

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